EXCLUSIVE LIVE VIRTUAL EVENT

The Optimised Agency Workshop

A Live, One-Day Virtual Event for Estate Agency Owners

EXCLUSIVE LIVE VIRTUAL EVENT

The Optimised Agency Workshop

A Live, One-Day Virtual Event for Estate Agency Owners

28th October 2025

21st July 2026

8th September 2026

10 AM - 4 PM

How top agencies are charging higher fees, converting more instructions, and building multi-revenue businesses — while most agents are stuck competing on price

A one-day virtual workshop designed to expose where estate agencies are losing instructions, fees, completions, and revenue — and show what the top performers are doing differently.

If you’re on this page, chances are you already know something isn’t quite right.

You’re busy, you’re working hard, and you’re winning business. But it feels harder than it should.

Fees are under pressure, instructions take longer to secure, sales fall through far too often, and growth still relies on effort rather than structure.

That’s not because you’re a bad agent. It’s because the industry has changed — and most agency models haven’t.

Here’s what we’re seeing across estate agencies right now:

Most agents are still charging 1–1.5%… while the top agencies are generating the equivalent of 3–4% per property, simply by structuring their service differently and knowing how to defend their fees.
Around 1 in 3 agreed sales fall through…destroying pipelines, cashflow, and team morale, and yet most agencies just accept this as “part of the job”.
Roughly 20% of sellers right now are landlords exiting the market…
but the majority of agents have no strategy, no service, and no positioning to capitalise on it.
Lead flow is inconsistent.Prospecting is stop-start. Valuations go up and down depending on effort, not systems.
And most agencies still rely on one core income stream… leaving huge amounts of revenue sitting on the table every single month.

This isn’t a market problem.It’s an opportunity problem!

So let’s ask the questions most agents never really stop to ask

Why are agents still competing on fee…
when vendors choose based on confidence, trust, and perceived value?
Why do agencies still rely on leaflets and outdated marketing…
when modern advertising can generate hundreds of leads and build pipelines that convert over time?
Why do most agencies only monetise one part of the client journey…
when top agencies build multiple revenue streams from the same activity?
Why are fall-throughs still treated as “part of the job”…
when there are proven ways to reduce them dramatically?
And if your business feels harder to run than it should…
is it really the market — or is it the model?

Generate More Valuation Leads without spending more on marketing.
Convert More Instructions and protect your fees with confidence
Unlock New Income Streams from financial services & conveyancing
Boost Completions & Profitability faster

If those questions made you uncomfortable, that’s a good thing.

Because this workshop is designed to challenge assumptions — not reinforce them.

What this one-day workshop is (and isn’t)...

This is not a motivational webinar. It’s not a generic sales training day. And it’s not about giving you “tips”.

This one-day virtual workshop is designed to:

Highlight where most agencies are leaking instructions, fees, and profit

Show how top agencies structure their sales, services, and pipelines

Expose the gaps between effort and outcome

Challenge how your agency is currently positioned

Open your eyes to what’s possible when the model is right

You will leave with clarity — not just inspiration.

What will be covered on the day...

Across the day, Ali will break down:

How modern agencies are generating consistent lead flow using funnels, content, and paid ads, and how this can feed both sales and lettings
Why most agencies struggle to convert leads into instructions, and the simple structural changes that increase win rates before you even attend the valuation
How to calculate your true cost per sale,and where time, money, and team capacity are being wasted in your current model
Why fee resistance exists, and how to reposition your service so higher fees become easier to win and defend
How to improve performance across your entire business by focusing on four key levers: fees, conversion rates, lead volume, and additional services
What separates busy agencies from scalable ones,and how to build a model that grows without relying on more effort or more hours

This isn’t about theory.
You’ll be working on your own numbers, your own business, and identifying exactly where your biggest opportunities for growth sit.

Who this event is for...

This workshop is for estate agency owners and senior leaders who:

Want to charge higher fees but struggle to defend them
Are frustrated by abort rates and fall-throughs
Feel their pipeline takes too long to convert
Rely too heavily on prospecting and effort
Know there is more revenue in the business than they’re currently extracting
Want to future-proof their agency, not just survive

If you’re happy competing on fee and volume, this isn’t for you.

Why Ali Durrant?

director and Lead generation, conversion and systemisation specialist

Ali Durrant is an estate agency director, operator, and lead conversion specialist.
He opened his first branch at 21, acquired a second at 24, and has carried out over 5,000 valuations, giving him a deep understanding of what actually wins business in the real world.

In 2019, Ali rebuilt a traditional agency model using modern marketing, funnels, and conversion systems. Within months, his branch was generating over 700 landlord leads per month, compared to single digits before, and has since delivered consistent 15x returns on ad spend.

Over the last five years, these systems have generated more than £1 million in contracted business.
Today, Ali co-leads Agency Titans, where he helps agency owners install the same predictable lead generation and conversion frameworks, turning marketing into measurable revenue, and opportunities into instructions.