EXCLUSIVE LIVE VIRTUAL EVENT

The Optimised Agency Workshop

A Live, One-Day Virtual Event for Estate Agency Owners

EXCLUSIVE LIVE VIRTUAL EVENT

The Optimised Agency Workshop

A Live, One-Day Virtual Event for Estate Agency Owners

28th October 2025

6th May 2026

21st July 2026

10 AM - 4 PM

How top agencies are charging higher fees, converting more instructions, and building multi-revenue businesses — while most agents are stuck competing on price

A one-day virtual workshop designed to expose where estate agencies are losing instructions, fees, completions, and revenue — and show what the top performers are doing differently.

If you’re on this page, chances are you already know something isn’t quite right.

You’re busy, you’re working hard, and you’re winning business. But it feels harder than it should.

Fees are under pressure, instructions take longer to secure, sales fall through far too often, and growth still relies on effort rather than structure.

That’s not because you’re a bad agent. It’s because the industry has changed — and most agency models haven’t.

Here’s what we’re seeing across estate agencies right now:

  • Most agents are still charging 1–1.5%… while the top agencies are generating the equivalent of 3–4% per property, simply by structuring their service differently and knowing how to defend their fees.

  • Around 1 in 3 agreed sales fall through… destroying pipelines, cashflow, and team morale, and yet most agencies just accept this as “part of the job”.

  • Roughly 20% of sellers right now are landlords exiting the market…
    but the majority of agents have     no strategy, no service, and no positioning to capitalise on it.

  • Lead flow is inconsistent. Prospecting is stop-start. Valuations go up and down depending on effort, not systems.

  • And most agencies still rely on one core income stream… leaving huge amounts of revenue sitting on the table every single month.

This isn’t a market problem.It’s an opportunity problem!

So let’s ask the questions most agents never really stop to ask

  • Why are agents still competing on fee…
    when vendors choose based on confidence, trust, and perceived value?

  • Why do agencies still rely on leaflets and outdated marketing…
    when modern advertising can generate hundreds of leads and build pipelines that convert over time?

  • Why do most agencies only monetise one part of the client journey…
    when top agencies build multiple revenue streams from the same activity?

  • Why are fall-throughs still treated as “part of the job”…
    when there are proven ways to reduce them dramatically?

  • And if your business feels harder to run than it should…
    is it really the market — or is it the model?

  • Generate More Valuation Leads without spending more on marketing.

  • Convert More Instructions and protect your fees with confidence

  • Unlock New Income Streams from financial services & conveyancing

  • Boost Completions & Profitability faster

If those questions made you uncomfortable, that’s a good thing.

Because this workshop is designed to challenge assumptions — not reinforce them.

What this one-day workshop is (and isn’t)...

This is not a motivational webinar. It’s not a generic sales training day. And it’s not about giving you “tips”.

This one-day virtual workshop is designed to:

Highlight where most agencies are leaking instructions, fees, and profit

Show how top agencies structure their sales, services, and pipelines

Expose the gaps between effort and outcome

Challenge how your agency is currently positioned

Open your eyes to what’s possible when the model is right

You will leave with clarity — not just inspiration.

What will be covered on the day...

Across the day, Tony will break down:

  • How modern agencies are generating consistent lead flow using funnels, content, and paid ads, and how this can feed both sales and lettings

  • Why most agencies struggle to convert leads into instructions, and the simple structural changes that increase win rates before you even attend the valuation

  • How to calculate your true cost per sale, and where time, money, and team capacity are being wasted in your current model

  • Why fee resistance exists, and how to reposition your service so higher fees become easier to win and defend

  • How to improve performance across your entire business by focusing on four key levers: fees, conversion rates, lead volume, and additional services

  • What separates busy agencies from scalable ones, and how to build a model that grows without relying on more effort or more hours

This isn’t about theory.
You’ll be working on your own numbers, your own business, and identifying exactly where your biggest opportunities for growth sit.

Who this event is for...

This workshop is for estate agency owners and senior leaders who:

  • Want to charge higher fees but struggle to defend them

  • Are frustrated by abort rates and fall-throughs

  • Feel their pipeline takes too long to convert

  • Rely too heavily on prospecting and effort

  • Know there is more revenue in the business than they’re currently extracting

  • Want to future-proof their agency, not just survive

If you’re happy competing on fee and volume, this isn’t for you.

Why Tony Morris?

Co-Founder of Agency Titans & International Speaker and Sales Coach

Tony Morris is one of the most respected estate agency sales trainers in the UK.

He brings decades of frontline experience in instruction winning, fee defence, negotiation, and sales team performance — working with agencies at every level of the market.

This workshop distils the patterns Tony sees repeatedly in top-performing agencies — and exposes what the rest of the market is missing.

Known for his engaging and practical training style, he has helped teams:

What happens next...

This one-day workshop is designed to open your eyes.

For some agencies, that clarity alone will be invaluable.

For others, it will highlight that the opportunity is far bigger — and that a deeper restructure is required to unlock it.

That’s where the next stage comes in.

The Next steps...

This event is part of the Agency Titans journey.

If, by the end of the day, it’s clear that your agency has the appetite to go further, you’ll be shown what the next stage looks like — and how agencies are implementing these changes properly inside their businesses.

There is no obligation.

But for the right agencies, this day becomes the turning point.

join us for the

The #1 Virtual event for Real estate agency owners

Secure your place

Places for this live virtual workshop are limited.

If you’re serious about charging properly, converting more instructions, and building an agency that works on purpose — not hope — this is a day you shouldn’t miss.

Usual Price : £197

Today Just : £97

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Agency Titans Limited

Company No. 16020946

VAT No. 484629255

Contact:
Email: [email protected]
Phone: 01902275001

Company Address:
Unit 7 Newton Court, Pendeford Business Park, Wolverhampton, WV9 5HB

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